Synopsis

In Powershift, Alvin Toffler brings to a climax the ideas set forth in his previous works to offer a stunning vision of the future that will change your life.

In Powershift, Toffler argues that while headlines focus on shifts of power at the global level, equally significant shifts are taking place in the everyday world we all inhabit - the world of supermarkets and hospitals, banks and business offices, television and telephones, politics and personal life. The very nature of power is changing under your eyes.

Annotation

Toffler argues that while headlines focus on shifts of power at the global level, equally significant shifts are taking place in our everyday world--supermarkets, hospitals, banks, television, and politics. As old antagonisms fade, Toffler identifies where the next, far more important world division will arise . . . between the "fast" and the "slow." "Thought-provoking on every page."--Newsday.

앨빈 토플러의 저서『Future Shock』와『The Third Wave』는 놀랄만한 미래사회 예측으로 우리 시대의 스테디셀러가 되었다. 이 책에서 그는 전작들의 주장을 바탕으로 하여 권력의 이동이라는 새로운 비전을 발표하고 있다. 권력의 본질 자체가 변화할 것이며, 새로운 권력은 개인주의, 혁신, 정보에 기반을 두고 있다고 예견한다. 또한 앞으로의 전쟁은 "정보 전쟁"이 될 것이며 새로운 분열도 동서나 남북이 아닌 속도에 의한 것이 될 것이라고 이야기한다. 21세기의 서두에서 지식과 부, 폭력과 같은 권력의 이동과 변화에 대한 새로운 통찰을 보여주는 책.

    목차

A Personal Preface

Part One. The New Meaning of Power
1. The Powershift Era
2. Muscle, Money, and Mind

Part Two. Life in the Super-symbolic Economy
3. Beyond the Age of Glitz
4. Force : The Yakuza Component
5. Wealth : Morgan, Milken...and After
6. Knowledge : A Wealth of Symbols
7. Material-ismo!
8. The Ultimate Substitute

Part Three : The Information Wars
9. The Checkout Battle
10. Extra-Intelligence
11. Net Power
12. The Widening War
13. The Executive Thought Police
14. Total Information War

Part Four : Power in the Flex-firm
15. The Cubbyhole Crash
16. The Flex-Firm
17. Tribal Chiefs and Corporate Commissars
18. The Autonomous Employee
19. The Power-Mosaic
Coda : The New System for Wealth Creation

Part Five : Powershift Politics
20. The Decisive Decades
21. The Invisible Party
22. Info-Tactics
23. Meta-Tactics
24. A Market for Spies
25. The Info-Agenda
26. The Image Makers
27. Subversive Media
28. The "Screenie" Generation
Coda : Yearnings for a New Dark Age

Part Six : Planetary Powershift
29. The Global "K-factor"
30. The Fast and the Slow
31. Socialism's Collision with the Future
32. The Power of Balance
33. Triads : Tokyo...Berlin...Washington
34. The Global Gladiators
Coda : Freedom, Order, and Chance