전 세계 300만 부 베스트셀러 『스틱!』 『스위치』 저자 신작

New York Times bestselling author Dan Heath examines how to prevent problems before they happen, drawing on insights from his innovative behavior research, as well as hundreds of new interviews with unconventional problem solvers. Most of us spend our days handling a deluge of pressing issues. We’re so accustomed to managing emergencies as they strike that we often don’t stop to think about how we could prevent crises before they happen. Why stop at treating the symptoms when you could develop a cure? How many daily headaches do we tolerate because we’ve forgotten to fix them? Whether it’s time management, supply chain logistics, or healthcare decisions, all over the world, persistent problems cost time, money, and lives. Upstream explains how to target the source of the problem rather than just reacting to it as it happens and introduces you to the thinkers who are chipping away at everyday frustrations and deep-rooted issues. One travel company saved 25 million customer phone calls every year by adding a simple step to its booking system. An insurance business, determined to help YMCAs across the country lower their number of accidental drownings to zero, has saved an untold number of lives. The LAPD track down more accurate addresses for suspects by buying access to the delivery data from local pizza shops. The CDC realized they could anticipate flu outbreaks by tracking thermometer sales in local pharmacies. Drawing on hundreds of interviews, as well as his own innovative behavior research, New York Times bestselling author Dan Heath delivers practical solutions for preventing problems rather than simply reacting to them—revolutionizing how we approach professional and personal goals in our daily lives.