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The 22 Immutable Laws of Marketing : ¸¶ÄÉÆà ºÒº¯ÀÇ ¹ýÄ¢ (Paperback)

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  • »óÇ°¹øÈ£
    16116
  • ISBN / ÄÚµå
    9780887306662
  • ÀÛ°¡
    Al Ries, Jack Trout
  • ÃâÆÇ»ç
    HarperCollins Publishers
  • Format
    Paperback, 160pp
  • Pub. date
    January 1900
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  • Size
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      There are laws of nature, so why shouldn't there be laws of marketing?

       

      As Al Ries and Jack Trout?the world-renowned marketing consultants and bestselling authors of Positioning?note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

      Annotation

      The world-renowned marketing consultants and bestselling authors of Positioning, Marketing Warfare, and Bottom-Up Marketing offer a compendium of 22 innovative laws for understanding and succeeding in the international marketplace. Illustrations.

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