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Masters of Scale (Paperback)

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  • »óÇ°¹øÈ£
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  • ISBN / ÄÚµå
    9780593240700
  • ÀÛ°¡
    Deron Triff, Reid Hoffman ¿Ü
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    Currency
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    2021-09-07
  • ±¸¼º/ÆÇÇü
    Paperback | 277 pages
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    153 x 232 x 23mm ³»¿Ü

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      2017³â 5¿ù 3ÀÏ, ¿¡¾îºñ¾Øºñ CEO ºê¶óÀ̾ð ü½ºÅ°°¡ ÃÊ´ëµÈ ¿¡ÇǼҵå·Î ù ¹æ¼ÛÀ» ½ÃÀÛÇÑ ÆÌij½ºÆ® <¸¶½ºÅͽº ¿Àºê ½ºÄÉÀÏ(Masters of Scale)>Àº 5³â¿©¿¡ °ÉÄ£ ½Ã°£ µ¿¾È Àü ¼¼°è¿¡ ºñÁî´Ï½º ÀλçÀÌÆ®¿Í ÁöÇý¸¦ ÀüÇÏ´Â ÃÖ°íÀÇ ¹Ìµð¾î·Î ¼ºÀåÇß´Ù.

      ¸µÅ©µåÀÎ °øµ¿Ã¢¾÷ÀÚÀÌÀÚ ½Ç¸®Äܹ븮ÀÇ Àü¼³ÀûÀÎ ÅõÀÚÀÚ ¸®µå È£ÇÁ¸Õ(Reid Hoffman)°ú TEDÀÇ ¹Ìµð¾î Á¶Á÷À» À̲ø¾î ¿Â ÁØ ÄÚ¾ð(June Cohen), µ¥·Ð Æ®¸®ÇÁ(Deron Triff)°¡ ±âȹÇÑ ÀÌ ÆÌij½ºÆ®¿¡´Â ¹ö¶ô ¿À¹Ù¸¶ Àü ¹Ì±¹´ëÅë·ÉÀ» ºñ·ÔÇØ ½Ã´ëÀÇ ¾ÆÀÌÄÜÀÌ µÈ ±â¾÷°¡ ºô °ÔÀÌÃ÷(¸¶ÀÌÅ©·Î¼ÒÇÁÆ®), ¸®µå ÇìÀ̽ºÆýº(³ÝÇø¯½º), ÇÏ¿öµå ½¶Ã÷(½ºÅ¸¹÷½º), ¸¶Å© ÀúÄ¿¹ö±×(ÆäÀ̽ººÏ), ºê¶óÀ̾ð ü½ºÅ°(¿¡¾îºñ¾Øºñ) µîÀÌ Ã⿬ÇØ ¼¼°è¿¡¼­ °¡Àå ¼º°øÇÑ ±â¾÷°¡µéÀÇ »ý»ýÇÑ Ã¢¾÷ À̾߱â¿Í ±â¾÷ÀÇ ¼ºÀå °úÁ¤, ±× ¼Ó¿¡¼­ ¾ò°Ô µÈ ±ú´ÞÀ½À» Åоî³õ´Â´Ù.

      µ¿¸íÀÇ ÆÌij½ºÆ®¸¦ ±â¹ÝÀ¸·Î ¾²¿©Áø Ã¥ ¡¶¸¶½ºÅͽº ¿Àºê ½ºÄÉÀÏ(Masters of Scale)¡·Àº ÀÌ·¯ÇÑ ¸®µå È£ÇÁ¸ÕÀÇ µ¶Ã¢ÀûÀÎ ÀÎÅͺ並 ¹ÙÅÁÀ¸·Î, »óÀ§ 0.1% ±â¾÷°¡µéÀÌ 0¿¡¼­ ¹«ÇÑ´ë·Î ±â¾÷À» ¡®¼ºÀ塯½ÃŲ ÃÖ°íÀÇ Àü·«À» Á¦½ÃÇÑ´Ù. ¼º°øÇÑ ±â¾÷°¡µéÀº ¼ö¸¹Àº °ÅÀý¿¡ ÁÂÀýÇÏÁö ¾Ê°í, ÀÚ½ÅÀÇ È¸»ç¸¦ ÃÖ°íÀÇ ±â¾÷À¸·Î ¼ºÀå½ÃÅ°±â À§ÇØ ´Ù¾çÇÑ °¡´É¼ºÀ» ¸ð»öÇÏ°í ½ÃµµÇß´Ù. ÀÌ Ã¥Àº Àü¼³ÀûÀÎ ±â¾÷°¡ 70ÀÎÀÇ ÀÎÅͺ並 ÅëÇØ ±×µéÀÇ °üÁ¡À» ¿¬°áÇÏ°í, °øÅëÀÇ ÆÐÅÏÀ» ¹ß°ßÇØ µ¶Àڵ鿡°Ô À¯¿ëÇÑ ºñÁî´Ï½º ÀλçÀÌÆ®¸¦ Á¦°øÇÒ °ÍÀÌ´Ù.

      ¼º°øÀÇ °ø½ÄÀ̶õ ¾ø´Ù. ½ºÅ¸Æ®¾÷Àº ´õ ÀÌ»ó ÈĵåƼ¸¦ ÀÔÀº 20´ë û³âÀÇ ¼º°ø ½ÅÈ­¿¡¸¸ ¸Ó¹«¸£Áö ¾Ê´Â´Ù. ¿¬·É°ú ¼ºº°, Àç»ê°ú ±³À° ¼öÁØ°ú´Â »ó°ü¾øÀÌ ´ç½ÅÀÇ ¾ÆÀ̵ð¾î¸¦ ¼¼»ó ¹ÛÀ¸·Î ²¨³» ½ºÄÉÀϾ÷ÇÒ ¼ö ÀÖ´Â ±âȸÀÇ ½Ã°£À» ÀÌ Ã¥¿¡¼­ ¸¸³¯ ¼ö ÀÖ´Ù.

      What can you learn from a Silicon Valley legend and a pantheon of iconic leaders? The key to scaling a successful business isn¡¯t talent, network, or strategy. It¡¯s an entrepreneurial mindset—and that mindset can be cultivated.


      ¡°If you¡¯re scaling a company—or if you just love a well-told story—this is a book to savor.¡±—Robert Iger, #1 New York Times bestselling author of The Ride of a Lifetime

      Behind the scenes in Silicon Valley, Reid Hoffman (founder of LinkedIn, investor at Greylock) is a sought-after adviser to heads of companies and heads of state. On each episode of his podcast, Masters of Scale, he sits down with a guest from an all-star list of visionary founders and leaders, digging into the surprising strategies that power their company¡¯s growth. In this book, he draws on their most riveting, revealing stories—as well as his own experience as a founder and investor—to distill the secrets behind the most extraordinary success stories of our times.

      Here, Hoffman teams up with Masters of Scale¡¯s executive producers to offer a rare window into the entrepreneurial mind, sharing hard-won wisdom from leaders of iconic companies (including Apple, Nike, Netflix, Spotify, Starbucks, Google, Instagram, and Microsoft) as well as the bold, disruptive startups (such as 23andMe, TaskRabbit, Black List, and Walker & Co.) that are solving the problems of the twenty-first century.

      Through vivid storytelling and incisive analysis, Masters of Scale distills their collective insights into a set of counterintuitive principles that anyone can use. How do you find a winning idea and turn it into a scalable venture? What can you learn from a ¡°squirmy no¡±? When should you stop listening to your customers? Which fires should you put out right away, and which should you let burn? And can you really make money while making the world a better place? (Answer: Yes. But you have to keep your profits and values aligned.)

      Based on more than a hundred interviews and including a wealth of new material never aired on the podcast, this unique insider¡¯s guide will inspire you to reimagine how you do business today.
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